Sustainable Tourism 2100

Africa - Based on the latest UN Tourism data for 2025 and 2026, the rankings for Africa have seen significant changes, particularly with the surge of North African destinations and shifting positions in East and West Africa: 

1. Morocco

2. Egypt

3. South Africa

4. Tunisia

5. Algeria

6. Zimbabwe

7. Kenya

8. Mauritius

9. Tanzania

10. Nigeria

Americas - Based on the latest UN Tourism data for 2026, here is the updated ranking for the Americas: 

1. United States

2. Mexico

3. Canada

4. Brazil

5. Dominican Republic

6. Colombia

7. Puerto Rico

8. Chile

9. Argentina

10. Peru

Asia - Based on the latest UN Tourism data and recent official reporting, the approximate current top 10 in Asia is: 

1. Thailand

2. Japan

3. Malaysia

4. Hong Kong

5. United Arab Emirates

6. Saudi Arabia

7. Singapore

8. China

9. Indonesia

10. India

Europe - According to the latest UN Tourism (formerly UNWTO) data for 2024 and preliminary 2025 reports, here is how the ranking stands now:

1. France

2. Spain

3. Turkey

4. Italy

5. United Kingdom

6. Germany

7. Greece

8. Austria

9. Portugal

10. Netherlands

Oceania - Current ranking by international tourist arrivals in Oceania (latest available comparable post-recovery data) is best understood as:

1. Australia

2. New Zealand

3. Fiji

4. Guam

5. French Polynesia

6. Northern Mariana Islands

7. Palau

8. New Caledonia

9. Vanuatu

10. Cook Islands